We’ve had several artists reach out to us about getting their music on radio in the state of West Virginia. In the age of streaming platforms and social media, getting airplay on the radio still holds a special allure for many indie bands. While it may seem like a daunting task, with a strategic approach and a bit of perseverance, indie artists can increase their chances of hearing their music on the airwaves.

1. Craft Radio-Ready Recordings:

The foundation of any successful radio campaign is high-quality music. Invest in professional recording, mixing, and mastering to ensure your songs sound polished and competitive. Radio stations are more likely to play tracks that meet industry standards.

2. Target the Right Stations:

Don’t waste time and effort sending your music to every station you can find. Research and identify stations that fit your genre and target audience. College radio and community stations are often more receptive to indie music and can be a great starting point.

3. Build Relationships with DJs and Programmers:

Reach out to music directors, DJs, and programmers at your target stations. Introduce yourself and your music professionally and politely. Building personal connections can increase your chances of getting your music noticed.

4. Submit Your Music Professionally:

Follow each station’s submission guidelines carefully. Provide all the necessary information, including high-quality MP3s,artist bio, press photos, and contact details. Make it easy for radio personnel to consider your music.

5. Get Social and Engaged:

Use social media to build a buzz around your music and connect with fans. Encourage them to request your songs on their favorite stations. Radio stations often pay attention to social media engagement and listener requests.

6. Consider Radio Promotion Services:

If you have the budget, consider hiring a radio promotion company specializing in indie music. They have established relationships with stations and can help get your music in front of the right people.

7. Play Live and Get Local Support:

Build a strong local following by playing live shows regularly. Connect with local media and music bloggers to get your music featured. Local support can translate into airplay on local radio stations.

8. Be Patient and Persistent:

Getting airplay on the radio takes time and effort. Don’t get discouraged by rejections. Keep creating great music, building relationships, and submitting your work. Persistence and perseverance often pay off in the long run.

Additional Tips:

• Create a Compelling Story: A captivating story about your band and music can help you stand out and capture the attention of radio personnel.
• Network with Other Bands: Connect with other indie bands and support each other’s music. You can share resources and opportunities.
• Enter Contests and Festivals: Participate in music contests and festivals. Winning or getting noticed can lead to radio exposure.
• Consider College Radio Charts: College radio charts can be a valuable tool for gaining recognition and attracting the attention of larger stations.

Remember, getting your music on the radio is a marathon, not a sprint. By following these tips and staying dedicated to your craft, indie bands can increase their chances of breaking through the airwaves and reaching a wider audience. Below is a guide to radio in WV.

Corporate Radio, Community Radio and College Radio Stations in West Virginia

While this list might not be exhaustive, it provides a starting point for indie bands seeking airplay in West Virginia. Reach out and submit your music. 

Radio Stations:

• WVPB (West Virginia Public Radio) – Public Radio with a focus on news, talk, and music, including local and independent artists.
• WTSQ-LP (88.1 FM) – Community radio station in Charleston, WV, known for its eclectic programming and support of local music.
• WMOV (1360 AM) – Independent station playing a mix of genres, including oldies, classic country, and bluegrass.
• WHIS (1440 AM – 97.3 FM) Radio station with a focus on talk and community based in Beckley. 
• WAJR (1440 AM) Talk Radio with local programming that discusses local music.

College Stations:

• WWVU-FM U92 The Moose (91.7 FM) – West Virginia University’s student-run radio station, known for its diverse music programming and support of independent artists.
• WMUL-FM (88.1 FM) – Marshall University’s student-run station, featuring a variety of music genres and student-produced shows.
• WSHC – FM (89.7 FM) Shepherd University’s home for college radio. 

Additional Notes:

• It is highly recommended to research each station’s specific genre and submission guidelines before submitting your music.
• College radio stations are generally more open to playing independent and local music, making them excellent targets for emerging artists.
• Building relationships with DJs and programmers at these stations can significantly increase your chances of getting your music on the air.

Remember, persistence and a targeted approach are key when seeking radio airplay. Good luck!